STRESSED FiFTY - Mental Health Campaign

What if I told you that most people drift through life with a weight on their hearts, with their deepest emotions locked away, afraid to reveal them for fear of instant judgment? Imagine asking a friend—or even a stranger—how they are truly feeling today. What might unfold if they were given the space to answer with raw honesty?

In 2022, a collaboration began that sought to peel back the layers of creative expression and reveal the humanity beneath. Alongside music producer/artist VI the Law and creative director Three Letterz, we embarked on a journey that culminated in the mental health campaign "Stressed Fifty." Born from the raw emotions behind a music single titled "So Much Stress," this project aimed to shatter the barriers creatives often face when it comes to expressing their innermost struggles.

Our mission was simple yet daring: to capture unfiltered responses from creative entrepreneurs within our network, asking them to share their truths in the moment. We aimed for fifty voices, but the time was short, and honesty is often elusive. In the end, 18 brave souls responded, and though the number fell short, the depth of their vulnerability far exceeded our expectations.

We didn't alter our course; instead, we launched the project with the voices we had. As the days passed, more responses trickled in, confirming what we had suspected all along—this conversation was far from over.

In honor of the courageous 18, we present to you: The Stressed Fifty Campaign.