The world somehow makes more sense when observed through a lens, and we've found that by finding and looking for new perspectives, one understands certain aspects of life more thoroughly. We always try to capture the essence of the moment, and communicate the experience and feeling in real time.

Our origins are deep rooted in the “third world” city of Harare, but have since expanded our reach and clientèle beyond the Sub-Saharan region of Africa to the rest of the world and are currently based in England.

In essence, we tell stories, communicating between artists, consumers and establishments. As a team, we work internally, but also with brands to develop groundbreaking ideas catering to a target audience. We actively try withhold and cultivate a stellar quality in our quest to deliver high level ideas, patterns and execution that transcend and translate into the human experience. We just don’t subscribe to this concept of overconsumption with no value or purpose.